- Don’t Choose an Agent Based on Valuation Alone
Some agents deliberately overvalue a property to win your instruction. Once you’ve signed a contract, they may quickly suggest reducing the asking price due to a “lack of interest.” This strategy may lead to longer time on the market and, ultimately, a lower sale price than your property is worth.
What to do:
- Ask the agent to explain their valuation with comparable recent sales
- Request a written market appraisal and price justification
- Avoid long-term sole agency agreements that lock you in
- Ensure All Buyers Are Treated Fairly
The Panorama report found that some agents gave priority to buyers who used their in-house mortgage brokers or conveyancers. This means cash buyers or buyers using independent services—who may offer more—are sometimes ignored.
What to do:
- Ask how enquiries and offers will be handled
- Insist on being informed of all offers received
- Keep written records and ensure communications are transparent
- Watch Out for “Bundled” Services and Conflicts of Interest
A professional estate agent should remain neutral, focusing solely on achieving the best outcome for you as the seller. However, some agencies pressure buyers and sellers into using their in-house services—such as mortgage advice or conveyancing—to earn additional commission.
What to do:
- Remember, you have the right to choose your own solicitor or broker
- Avoid agents who pressure you into using their partners
- Be cautious if service fees are unclear or not discussed upfront
- Fees and Services Should Be Fully Transparent
A reputable agency will always provide a clear breakdown of fees, including sales commission, marketing costs, and any charges for recommended services. Hidden or misleading fees are red flags.
What to do:
- Ask for a detailed quote or service proposal in writing
- Read the terms and conditions carefully before signing
- Seek independent advice if anything is unclear
- Choose an Agent Who Truly Acts in Your Best Interests
A trustworthy estate agent should:
✔️ Provide a realistic and evidence-based valuation
✔️ Keep you informed of every offer without bias
✔️ Avoid pushing you toward in-house services for their own gain
✔️ Communicate openly and respect your decisions
✔️ Help you secure the best possible sale—not just the fastest one
Final Thoughts: The Right Agent Makes All the Difference
Selling your home is one of life’s most important financial decisions. Choosing the right estate agent ensures the process is smooth, transparent, and rewarding. With the right guidance, you can sell your property with confidence—knowing your agent is working for you, not just chasing commissions.
We are committed to providing honest, ethical, and client-focused service. If you’d like a free property appraisal, market insight, or a consultation on how to sell your home successfully, we’d be delighted to help.
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