🏠 Rental Market Snapshot: Still a Landlord’s Market

According to the latest data from PropertyData, the rental market in Reading continues to favour landlords:

• An average of 308 rental properties listed per month
• 82% monthly turnover rate
• Around 375 properties currently available
• Average time on the market: just 1.2 months
• Properties rent out in only 37 days on average

These numbers reflect a high-demand, low-vacancy environment—great news for landlords. Quick lets and low void periods mean landlords have more leverage when it comes to setting rents and choosing tenants.

💷 Average Rents by Property Type (Source: PropertyData)

As shown, rental rates in Reading remain healthy, especially for one- and two-bedroom flats—perfect for young professionals, couples, and students.

🚆 A Winning Combo of Location & Economy

Reading isn’t just well-connected—it’s a business and tech powerhouse. With companies like Microsoft, Oracle, and SSE based here, plus fast trains to London (just 25 minutes on the Elizabeth Line), Reading continues to attract talent and investment.

Additional benefits include:

• 27,000 students at the University of Reading
• A young, well-educated workforce
• Dynamic business parks and tech hubs
• Over £1 billion invested in city centre redevelopment and infrastructure

All of these factors contribute to Reading’s strong rental appeal and long-term investment potential.

⚠️ What Landlords Should Watch Out For

While Reading’s rental market remains strong, landlords should be aware of a few emerging trends:

• Slower rental growth: After sharp increases in 2023–2024, rent rises have recently begun to stabilise.
• More rental stock: Increased listings could lead to competition in certain areas.
• Regulatory changes: The government is pushing ahead with reforms in areas such as tenant rights and energy efficiency standards. Staying informed is essential.

Still, solid rents and steady demand continue to define the Reading market.

✅ Conclusion: Reading Remains a Hotspot for Buy-to-Let in 2025

Reading ticks all the boxes for a successful rental investment this year:

✔️ Growing population
✔️ Strong, stable rental yields
✔️ Excellent transport and job opportunities
✔️ Steady demand from diverse tenant groups
✔️ HMO and small-unit properties with high potential returns

With the right property in the right area, landlords can expect reliable rental income and low vacancy risks.

💡 Landlord Investment Tips

Final Thoughts

For landlords looking to build or expand their portfolio in the South East, Reading remains one of the top choices in 2025. With stable rents, consistent tenant demand, excellent infrastructure, and a thriving job market, Reading continues to offer long-term investment value.